Early on in Toby’s career, she worked as a consultant providing strategic and customer service training to the Georgia State Lottery, but later opened up her own marketing company and led the way as an early social media pioneer.  Her success caught the attention of the Cox Media Group, who brought her on board to head up the company’s social media team, where she was responsible for nearly 100 media properties. Her new post-lay-off venture, Diva Foodies, and its live #FoodTVChat tweetchat every Thursday at 7:00pm ET, takes her into the world of “social TV” where audiences can interact directly with food TV stars.