Bruce Barlow, Consumer Insights and Research Executive, Jump Start Market Research
A 25-year career market researcher confronted with a career transition situation of his own, Bruce Barlow decided to conduct a series of video interviews with his contemporaries. All had successfully navigated career turbulence and difficult job markets, and their interviews revealed how they managed career transitions, their approaches to networking, and their tips for assessing new job opportunities. Bruce will share his insights, video highlights, and conclusions.
About Bruce Barlow:
- He has conducted over 350 focus groups and 500 in-depth interviews with both consumer and business audiences
- Areas of expertise include consumer, employee, and association member insight/experience/engagement and satisfaction, brand image assessment and development, new product development, service line expansion
- Bruce holds an MBA in Marketing from The Fuqua School of Business at Duke University and a BS in Economics from Cornell University.