Greg has undergone a myriad of professional reinventions. A practicing attorney at the start of his career, he became an editor at Oracle, then moved onto editing at Internet businesses like AllBusiness.com and ZDTV, before becoming an analyst for The Kelsey Group. He then reinvented again as an independent consultant, which he did for 8 years before moving onto his current role. Greg also maintains a popular digital industry blog, screenwerk.com. Greg’s wisdom and self-effacing humor will make for a great conversation.