Melinda F. Emerson, “SmallBizLady,” is America’s #1 Small Business Expert. She is an expert on small business start up, business development, and social media marketing. Forbes magazine named her the #1 woman for entrepreneurs to follow on Twitter. She publishes the website resource, SucceedasYourOwnBoss, is the bestselling author of “Become Your Own Boss in 12 Months,” now in its 2nd Edition, and the host of the upcoming Reinvention Weekend.

Key Reinvention Take-Aways from Melinda’s Interview:

  • Before you start a business, you need to build your network first.
  • Make sure you nurture the customers you have.
  • Figure out your niche target customer.
  • It is okay to take time to pause and think.
  • You never “fail.” You either WIN or LEARN!
  • You have to believe in yourself, you have to be different!
  • You can’t have a testimony until you have a test!